GEO is not a subset of SEO; it is a new game on top of SEO. Wins are no longer measured by ranking but by whether and how you are mentioned in an answer. A complete GEO program rests on three pillars: a fact base, cross-platform monitoring, and answer-first content.
GEO
EncyclopediaAliases: Generative Engine Optimization
Core
Short for Generative Engine Optimization — the discipline of getting a brand named accurately, frequently, and positively inside answers synthesized by AI platforms.