GEO Score is a 0–100 composite synthesized from 7 sub-dimensions. It exists to align marketing, PR, content and product on one shared dashboard.
Seven sub-dimensions at a glance
- Fact base coverage (process)
- Answer hit-rate (outcome)
- Cross-platform consistency (outcome)
- Sentiment polarity (outcome)
- Freshness (process)
- Content supply density (process)
- Bilingual coverage (process)
Process metrics determine your position next quarter; outcome metrics determine your position today. Blending the two prevents both short-term theater and long-term decay.
A common misread
"Why is my answer hit-rate fine but my GEO Score not moving?" Usually because freshness and fact base coverage are dragging you down — outcome looks good but process is empty; you will regress in 90 days.
The right cadence: monthly review of process, weekly review of outcome.
Reading the score
- 0–40 — you have not really entered the AI era yet.
- 41–70 — the AI sees you, but quality is uncontrolled.
- 71–85 — you are in the governable zone.
- 86–100 — you are the "default answer" in the category.
Most customers land in 35–55 at first scan, gain an average +18 points by month 3 and +30 points by month 6 — provided the fact base gets built.
Up next
The final chapter delivers the 90-day GEO operating playbook — taking you from zero to a disclosable score.